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lol a news site started just selling ads themselves instead of using targeted bullshit and made so much more money wired.com/story/can-killing-co

its kind of amazing that newspapers ran for two centuries selling their own ads but google waltzed in and convinced them they couldnt do it on their own any more???

@kate
I love the part saying it will put out of business all those shitty content websites with empty shell articles ...

@kate this has been shown before. Ads well tailored to the content do better than unrelated ads about something you already bought on a shopping platforms a week ago.

@kate I was told awhile back that if enough advertisers realized at once that targeted ads are kind of bullshit, it could trigger a "subprime attention crisis" that collapses a lot of Big Tech's revenue streams at once. With potentially far-reaching consequences for the rest of the economy.

This feels... at least plausible

@kniferoomba
That's an interesting thought for sure, but a lot of targeted ads are on the platforms themselves, like Google and Facebook
@kate

@kate i am 100% convinced that google is suppressing internal research that collecting every iota of data about a persons browsing habits has absolutely zero effect on ad effectiveness

@cnx @zorotl @kate if your multi billion dollar business was built on an untested assumption that turned out to be false, would you admit it, or keep the grift going

I would gradually and silently stop the operation, @dankwraith; I mean spying on people is not exactly free and there are multiple ways they can back out while maintaining a good public image. Cc: @zorotl and @kate

@cnx you seem very optimistic about how capitalism works

@dankwraith @kate this is absolutely the case. google and facebook have colluded to create and then corner the ad and analytics market. none of it works

@esvrld @dankwraith @kate damn who knew that advertising shit to me after i already searched for and either purchased or decided against such things would be not effective

@a_rock @dankwraith @kate uhh but tHe AlGoRiThM said it makes money (after we hardcoded it to say that), so, clearly,

@kate Wow, it seems like when someone comes up with a convincing technobabble of "with artificial intelligence-powered targeted advertisements we can increase your revenue", media providers were like "seems legit", and accepted and embraced an expensive, intrusive, and frankly abusive technology without actually testing if it brings in more money or not.

#stopthebullshit #surveilancecapitalism

@kate I find it kind of hilarious that this article is paywalled

@kate Who would have thought. Lets hope this is a trend back to sanity.

@kate

The only thing which creeps me out more than a targeted ad based on my real-life purchases is a one that's clearly not based on any human's understanding of my purchases at all. :oof:

@kate "the viability of journalism and, by extension, the health of democracy"

LOL that's some self-serving careerist bullshit

@kate If journalism can't survive without advertising, let it die.

@be @kate Look at the state of politics, and tell me that journalism isn't important.

@wizzwizz4 @kate Look at the state of politics and tell me that journalism didn't help create it.

@be @kate Investigative journalism used to help tear some of it down, but we don't really have that any more, so… don't really know why I'm defending the institution, really. I haven't read anything by a journalist for over three months, and I'm still informed.

@kate Ironic that the site this article is on is riddled with targeted ads

@kate well huge fucking story, individually making your own contracts with advertisers nets to more than participating in a commodity market for ad space

@kate
> This doesn’t mean that US publishers could abandon microtargeting en masse right now and start raking in more money, however.

*proceeds to unrelatedly ramble about privacy laws*

the privacy laws are not a prerequisite for the fucking revenue increase, what the fuck

@kate even if you subscribe to “look more privacy actually means more money!!!” or something (wish it was true, but no, millions are not spent on violating our privacy for no reason), this point makes no sense

@mastodon
@kate
Selling your own ad space directly means significant administration and marketing costs. Try it yourself -- it's not fun.

It IS remarkable that that doesn't destroy the gain from disintermediation. A large part of the reason why ad services got started in the first place is because managing advertising is a heavy overhead cost.

Some of the services were pretty nice. I liked Project Wonderful while it lasted (it was broadly contextual - you chose sites or categories of sites).

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